About the Developer
Peyton Gregory

Full-Stack Website Developer with 20 years of experience crafting custom websites and optimizing code. Based in Virginia, I specialize in optimizing WordPress sites to bring your digital vision to life. When I'm not immersed in code, you'll find me pursuing my passions – building cars or shredding guitars. With a keen problem-solving mindset and a creative touch, I'm here to help you elevate your online presence. Let's collaborate and turn your website dreams into reality!

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Over Twenty Years of Daily
Web Development Experience

For over a decade, I’ve honed my skills as a Senior Web Developer at various Digital Marketing Agencies, meticulously perfecting websites to meet and exceed client expectations.

My skill set spans a spectrum of languages and tools, from HTML, CSS, SCSS, PHP, MySQL to JavaScript, and beyond. Proficient in premium WordPress plugins like Gravity Forms, Advanced Custom Fields, WooCommerce, WP Rocket, and Yoast, I bring a blend of problem-solving prowess and creative flair to every project.

I specialize in customizing websites, developing landing pages, troubleshooting errors, Search engine optimization, and providing routine maintenance. Daily interactions have honed my ability to swiftly identify and resolve website issues, while direct client collaboration allows for tailored solutions to overcome web-based challenges.

About the Work Behind the Websites

Website Development isn’t just about writing code or pushing pixels around. It’s about creating something that works—something reliable, fast, easy to manage, and designed to support a business, not complicate it. That’s the core of every project taken on here.

This isn’t a large agency with layers of departments and confusing processes. It’s hands-on work, directly focused on getting results without overcomplicating things. Whether it’s a brand-new website, ongoing maintenance, or fixing something that’s gone sideways, the goal is always the same: deliver solutions that make sense for the client and their business.

The Approach: Practical, No-Nonsense, Results-Driven

Every project starts with understanding what the website needs to do. Is it an eCommerce store? A portfolio? A lead generation tool? From there, the process is straightforward:

  1. Plan: What does the site need to accomplish? What platform fits best—WordPress, Webflow, Shopify, Wix?
  2. Build: Custom themes, fast-loading pages, and seamless functionality.
  3. Launch: Everything is tested, secure, and ready to go live.
  4. Maintain: Websites aren’t “set it and forget it.” Ongoing care keeps things running smoothly.

It’s not about selling the most complicated solution. It’s about finding the right one—whether that’s a simple site for a new business or a complex platform with custom integrations.

What Drives the Work?

The web is full of half-finished projects, broken sites, and bloated builds that no one knows how to update. That’s exactly what this work aims to avoid. Every project is built with the end user in mind—whether that’s a customer visiting the site or the person managing it from the backend.

That means:

  • Speed: Fast-loading pages that don’t frustrate visitors.
  • Security: Regular updates and proactive protection.
  • Simplicity: Clean code, easy-to-use dashboards, and no unnecessary plugins.
  • Support: When questions come up, answers follow quickly.

Who’s It For?

These services are for anyone who relies on their website to support their business. That includes:

  • Small businesses needing a professional, affordable website.
  • Growing companies looking to expand their online presence.
  • E-commerce brands using Shopify or WooCommerce.
  • Organizations needing ongoing WordPress maintenance and security.
  • Anyone tired of slow load times, broken features, or confusing interfaces.

Why It Works

The difference comes down to attention to detail. No rushing projects out the door. No pushing unnecessary features. Just thoughtful, reliable work that meets the specific needs of each client.

Websites don’t need to be complicated to be effective. They just need to be built well, maintained properly, and designed to grow alongside a business. That’s the focus here—every time.

A Glimpse into My Web Development Journey

Independent Contractor: Full-Stack Website Developer

October 2003 – Current | Virginia

  • Collaborated with clients through every stage, from initial concept to successful launch.
  • Developed custom WordPress themes tailored to each client’s unique brand and functionality needs.
  • Optimized slow WordPress websites for faster load times, improved user experience, and better search engine performance.
  • Built and managed eCommerce platforms using WooCommerce and Shopify, ensuring seamless shopping experiences.
  • Delivered comprehensive website consulting, guiding clients toward sustainable web solutions.
  • Revamped WordPress themes with ADA-compliant code, ensuring accessibility for all users.

Go Fish Digital: Senior Web Developer

July 2021 – July 2023 | North Carolina

  • Engineered custom WordPress and Shopify themes, leveraging advanced development tools and frameworks.
  • Created custom Gutenberg blocks to enhance the WordPress editing experience.
  • Focused on mobile-first development practices while maintaining ADA compliance for accessibility.
  • Mentored junior developers, providing hands-on training and skill development.
  • Established efficient development workflows, streamlining project delivery.
  • Ensured peak website speed and performance through detailed optimization strategies.

The Idea Center: Senior Web Developer

March 2011 – July 2021 | Virginia

  • Designed website layouts using Adobe Photoshop, translating concepts into functional websites.
  • Managed end-to-end development of custom WordPress projects, from design to deployment.
  • Implemented responsive themes for cross-device compatibility and user-friendly experiences.
  • Developed mobile-friendly web applications using modern development standards.
  • Managed web hosting environments, DNS configurations, and seamless hosting migrations.
  • Led web projects while training team members in best practices and efficient workflows.
  • Conducted frontend and backend performance optimizations for faster page speeds.
  • Provided continuous WordPress troubleshooting and technical support.

Fisch Solutions: WordPress Theme Developer

August 2013 – March 2014 | New York

  • Transformed Photoshop design files into fully functional WordPress templates.
  • Optimized images and assets to enhance loading speeds without compromising quality.
  • Customized WordPress themes and plugins to meet project-specific requirements.

20-20 Creative: Website Developer

January 2010 – June 2010 | Virginia

  • Converted Photoshop templates into responsive, pixel-perfect web pages.
  • Developed custom websites using clean, maintainable HTML and CSS.
  • Built dynamic forms and interactive calculators using PHP and JavaScript.

The Early Years: How It All Started (2004 – 2010)

The journey into web development began with pure curiosity. From 2004 to 2010, HTML, CSS, ActionScript, JavaScript, and PHP were self-taught through countless late nights, online forums, and trial-and-error projects. This passion for coding quickly turned into real-world experience, building websites for local businesses as a teenager.

What started as a personal challenge grew into a career built on problem-solving, continuous learning, and delivering web solutions that work—not just for today, but for the long term.

This foundation of hands-on learning, paired with years of professional experience, continues to shape every project, ensuring websites that are not only functional and fast but also built to support business growth.

Have Questions?
Get Expert Advice!

No question is too big or small when it comes to your website. I'm dedicated to providing personalized guidance and support to ensure your website achieves its full potential. Whether you're a seasoned website owner or new to the world web development, I'm here to offer expert advice tailored to your unique goals and requirements. Reach out via the contact form, and let's start a conversation today.